Product-service strategy


Product-service strategy

We help companies to
navigate the early stages
of innovation


Since 2004, Plan has provided strategic guidance to some of the world’s leading names in consumer technology, healthcare, mobility and consumer goods. We help our clients build capabilities and plan for products that are more meaningful, usable and scalable.

– Bringing clarity to the front-end of innovation
– Helping design and innovation teams raise their game

  • Trading up to a premium positioning

    Framing the challenges of premiumising an offer and outlining the steps to be taken.

  • New product-service concepts

    High-level new business propositions outside a client’s existing scope of activities.

  • Training a community of experience design leaders

    Rolling out a new process on a global scale and nurturing a community of practice.

  • 'It's hard to find consulting firms that are well balanced between creativity and smartness. Plan is peerless in research and design strategy.'

    Senior manager,
    Technology Strategy Team

  • 'Working with Plan was a pleasure. They supported us in re-strategizing the product portfolio and establishing design culture without sending out the big Armada like consulting firms normally do. Together with the in-house design team, we could solve very specialized challenges in smart an efficient way.'

    SVP – Chief Designer

  • 'We found Plan to be an intelligent working partner who rapidly understood our organisation and needs. The results of our project together concluded with material of the highest quality; thorough, insightful and well communicated. More importantly, it has proven to be of lasting influence to us.'

    Head of Design,
    Mobile Phones

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Perspective: Food & Beverage has arrived