Product-service strategy

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CucinaBarilla_VM Read more

Shaking up your innovation model?

How Barilla, the Italian food giant, is changing the emergency meal preparation with CucinaBarilla

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New Faces at Plan

We are pleased to welcome new staff members to the office.

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Category insurgent part 1: Milking it

Will plant-based dairy alternatives remain a category insurgent? Or will they make cow’s milk a thing of the past?

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Category insurgent part 2: Stand your ground

Key tips and tactics for market leaders facing category insurgents