Product-service strategy

Case study

Deepening the
talent pool

  • Deepening the <br>talent pool
  • Deepening the <br>talent pool

A recently established UK-based design team was having difficulty recruiting the right graduates for its roles through the shallow pool of contacts of its design managers. Plan was asked to help broaden the team’s recruitment approach and foster a series of relationships for the long term.

We began by mapping the knowledge and skills the team viewed as prerequisites for new recruits in different graduate positions, to create a ‘graduate capability framework’. Using our knowledge of a wide range of design courses across Europe, we then mapped institutions against the team’s key framework and drew up a shortlist of courses worth developing links with.

After programming a series of visits and introductions scheduled around graduation exhibitions, we helped the team and tutors agree a mutually beneficial programme of collaboration including visiting lectures by staff, summer internships for junior students and potential project collaborations.

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  • Capability development
  • Organisation and culture

Project type

Talent strategy

Within large companies there’s a risk that design leaders become preoccupied with ‘selling upwards’ their plans for design’s integration within the organisation, at the expense of thinking through the ‘softer’ side of their leadership role: creating a team culture in which talent can thrive.

We help managers define roles and attract and retain the best people, by identifying capability needs, developing engagement strategies and advising on how to establish conducive working environments.