We began by commissioning a social listening study to gather initial insights into patient’s perceptions of the domain and current competitor solutions. We followed this with desk research and expert interviews to deepen our understanding of medical practice and different hospital tiers. This exposed the full complexity and ambiguity of the challenge and uncovered a potentially more significant opportunity area. We validated this by conducting interviews with doctors, nurses and patients to map the current experience.
Later in product development, we tested a product prototype for functional and aesthetic perceptions with users and made design refinement recommendations.