After discussing the audiences the design team wanted to engage, we decided that an annual publication around a particular customer experience theme was the best communication format.
We filtered tech, social, lifestyle and design trends from multiple inputs with the design team. Next, we developed mini-case studies of new products and services that exemplified elements of the trends we selected. Then we developed points of view on where the company should focus – and why – and created visual use cases to bring these focus areas to life. We also wrote deep-dive thought pieces on topical questions such as the ethics of AI and the future of privacy. Finally, we designed and edited a stylish and compelling booklet.