We build clear and compelling product offers

Successful innovation means turning insight and opportunity into viable product concepts. We bridge that gap by combining the rigour of strategists with the creativity of designers. We’ll help you define distinct product visions that fit with your business.


Product visions

Looking beyond short-term product cycles helps us create breakthrough ideas. We articulate ‘North Star’ destinations, helping to define your long-term ambitions and getting everyone onboard.

Prototyped and validated propositions

It’s critical that product innovation delivers value for customers, the business and partners. We create a tangible user experience, business model and commercial prototypes to test and validate with stakeholders.

Innovation roadmaps

Roadmaps are strategy prototypes — tools to help you navigate from the here and now all the way to your product vision. We can help you sequence new generations of products, coordinate portfolios and pull together the technologies, resources and investment you’ll need to succeed.

Case studies

Opportunity discoveryProposition designStrategic foresight
10 year experience vision and pipeline

Defining a long-term innovation strategy in a rapidly evolving category

Opportunity discoveryProposition design
A car club for London

Car sharing discovery and MVP testing

Proposition designStrategic foresight
Trend inspired business concepts

Growth opportunities inspired by new consumer lifestyles

Working with Plan helped me visualise potential futures, and their unique process delivered innovative business concepts.

Advanced Design Team

Consultancies are often guilty of playing back what clients want to hear, but in Plan’s case, they worked closely with us and really listened to understand the real problem and challenge our assumptions, constructively. The quality of the end output was truly exceptional and has significantly moved on our approach to this new proposition.

Head of Energy Propositions

Plan developed a proposition perfectly aligned to our capabilities, unlike agencies who often create solutions that just won’t fit your business. Our close collaboration was extraordinary and helped us efficiently develop a new strategy. If I had to provide a Net Promoter Score I’d give Plan 10 out of 10.

Smart Home Product Owner

We brought in Plan to integrate our portfolio’s design positioning with technical features and business cases. Their team worked as an extension of ours, to clarify our portfolio principles and roadmap, and communicate them to the senior leadership team. All with the verve and tenacity I have come to expect from collaborating with Plan for over a decade.

Group Industrial Design Director
Proposition design
Navigating the Amazon challenge

How brands can manage the risks and rewards of selling through the dominant online retailer.

Proposition design
Making car clubs work

Winners will adapt to local needs, hone operations to suit niches and market nimbly

Proposition design
Ecosystems rule over products now

A few days before I grabbed a beef chilli lunch in London with Sunghan Kim…