Perspectives

Expertise
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Content types
Experience strategy
Designing a winning product experience strategy

How to position, harmonise and articulate your product portfolio

Strategic foresight

We anticipate future disruptions and what they mean to product development

Strategic foresight
Choices on the road ahead article

Some of the decisions to be made around Mobility services, EVs and AVs

Strategic foresight
Stop freaking out about robots

Three reasons why we should welcome the march of the robots

Strategic foresight
Mobility futures

The CASE – Connected, Autonomous, Shared and Electric – vision faces severe delays

Opportunity discovery

We uncover insight from deep observation and wide data

Opportunity discovery
Change ahead

An interview with Kevin on design research in Carola Verschoor's 'Change Ahead’ book

Proposition design

We build clear and compelling product offers

Proposition design
Navigating the Amazon challenge

How brands can manage the risks and rewards of selling through the dominant online retailer.

Proposition design
Making car clubs work

Winners will adapt to local needs, hone operations to suit niches and market nimbly

Experience strategy

We help position and harmonise your product portfolio

Experience strategy
Designing a winning product experience strategy

How to position, harmonise and articulate your product portfolio

Experience strategy
The power of design principles

Seven steers we use when crafting design principles

Experience strategy
Seven steers we use when crafting design principles

Capability building

We help raise your internal innovation game

Capability building
WFH – be careful what you wish for

Six pitfalls fo working from home and the case for working together in offices