Product-service strategy


Strategy at the
intersection between
design, technology
and business

Our clients call on us to help them get clear about what to do next. The problems we solve are often new and usually complex, so there’s no ‘one size fits all’ approach. We’ve worked on a broad range of projects, illustrated by the case studies below.

Our experience spans all of the following project types:


  • Framing workshops
  • Opportunity frameworks
  • Experience evaluation
  • Consumer models
  • Market studies
  • Market definition


  • New business concepts
  • Vision concepts
  • Value propositions
  • Brand-design identity
  • Experience plans
  • Innovation pipelines


  • Process scaling
  • Design cohesion
  • Design integration
  • Design structures
  • Talent strategy
  • Professional development
NBconcepts Read more

New product-service concepts

GenZ1 Read more

Getting Gen Z
behind the wheel

Conference2 Read more

Defining a design-driven
innovation philosophy

experience4 Read more

Training a community of
experience design leaders

Brand8 Read more

Envisioning an extension
into healthcare

ExpDiag Read more

Defining a global
experience design brief

ExMap Read more

Product-service propositions

Prem2 Read more

Trading-up to a
premium positioning

ProDev_cover Read more

Mentoring the next generation of design leaders

smartphones4.2 Read more


technology6 Read more

Front-end technology development by design

ExperienceFlow Read more

Creating a consumer
experience model to
unify design efforts

VanMen2 Read more

Van men need different
types of mobile services

MarketStudies2 Read more

Distilling design preferences
in emerging markets

Talent4 Read more

Deepening the
talent pool

Line Read more

A pipeline of innovation
to utilise production capacity

structures3 Read more

Positioning design in an organisation

SegmentBooks Read more

Breathing life into a segmentation model