Annual foresight book
Develop and communicate a point of view on the future
We bring clarity to the early stages of innovation
Strategic foresight
We anticipate future disruptions and what they mean to product development
Opportunity discovery
We uncover insight from deep observation and wide data
Proposition design
We build clear and compelling product offers
Experience strategy
We help position and harmonise your product portfolio
Capability building
We help raise your internal innovation game
Our story
Plan is an independent product strategy consultancy based in London. We help leading mobility and consumer tech companies to navigate the early stages of innovation. Founded in 2004, we are a team of researchers, strategists and designers who have earned a reputation for cutting through complexity and offering clear, independent, frank and friendly advice.
Our expertise
Opportunity discovery
We uncover insight from deep observation and wide data
- User needs and profiles
- Opportunity frameworks
- Market analysis and sizes
Proposition design
We build clear and compelling product offers
- Product visions
- Prototyped and validated propositions
- Innovation roadmaps
Experience strategy
We help position and harmonise your product portfolio
- Portfolio assessment
- Experience vision and principles
- Implementation plan
Capability building
We help raise your internal innovation game
- Design/innovation team strategy
- Principles, processes and tools
- Training and mentoring
Our clients
‘Working with Plan was a pleasure. They supported us in re-strategising the product portfolio and establishing design culture without sending out the big armada like consulting firms normally do. Together with the in-house design team, we could solve very specialized challenges in smart and efficient ways.’
‘What sets Plan apart is a distinctive blend of intellectual rigour; a sharp commercial mindset; an insightful, strategic viewpoint; clear, accessible communication – and sheer common sense. I’ve never worked with people who spend as much time and care crafting the right question as they do curating beautiful answers. Working with Plan is a liberating and inspiring experience.’
‘We found Plan to be an intelligent working partner who rapidly understood our organisation and needs. The results of our project together concluded with material of the highest quality; thorough, insightful and well communicated. More importantly, it has proven to be of lasting influence to us.’
‘Plan is brilliant at helping light the path forward. Kevin and team have so much industry experience, lots of great insight, and mix this with a lot of hard work and a great approach to collaboration. It’s always a pleasure to work with them and their output is something we return to again and again.’
‘I rate Plan’s professionalism, particularly their flexibility and creative yet questioning attitude. They have become an extended team for me at O2 – the other, independently minded half!’
‘Working with Plan is like travelling in a new country with a trustworthy guide. They helped us start with knowledge and finish the strategy with confidence. Timeliness and responsiveness is an extra benefit besides their quality of outcome.’
Featured views
Designing a winning product experience strategy
How to position, harmonise and articulate your product portfolio
9 creativity boosts for your culture
Structures, resources and perspectives to boost creativity
ID: Past, present and future
How Industrial Design is evolving
Beyond the box
How home appliance brands are shifting into services
Choices on the road ahead article
Some of the decisions to be made around Mobility services, EVs and AVs
Change ahead
An interview with Kevin on design research in Carola Verschoor's 'Change Ahead’ book
Navigating the Amazon challenge
How brands can manage the risks and rewards of selling through the dominant online retailer.